Scratch-offs + cell phones = energy.

Read how this social entrepreneur is bringing a pay-as-you go system to provide the world’s poorest people access to solar energy:

  1. Get a unique code from a scratch-off card.
  2. Send a text with the code to a local service.
  3. The service that will then credit the specified personal solar cell.

From the Sun (Bypassing the Grid) to the BoP Consumer.

Social businesses are reaching and improving the lives of the world’s poorest people living on less that $2 a day, a sector of the world population also referred to as the “bottom of the pyramid” (BoP).

What are your thoughts on a for-profit company selling to the poor? Are social good and making money mutually exclusive?

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One response to this post.

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