It makes sense. When you can identify with one person and her story, you are much more likely to help her.
Stories work. A story grabs my attention and lets me know what, say, Maude needs and what my money does to help her.
Check out this blog on: The Power of Stories in Social Change
Here’s how one non-profit leader who films and shares stories of the homeless on his website InvisiblePeople.tv
Social media is making it easier for individuals to tell stories, but it also is making it easier for us, the public, to listen and, hopefully, take action.
Are you curious to click on the Invisible TV link? I know I was.
Are you more likely to watch one (or many) online video(s) or to stop on the corner to listen to one homeless person tell you his story?