What a difference a decade makes! Network for Good released a survey results tracking the growth of online giving. Here are two impressive data points:
- Only 4% of donors gave online in 2000. In 2011, that figure was 65%.
- A mere $3 million dollars in online donations in 2000 had grown to $140 million in 2011.
Have you donated money online? Do you prefer to donate online or by some other means?
Click below to see the image re-published by The Chronicle for Social Philanthropy.
Posted by portiaz on February 10, 2012 at 7:05 PM
I am much more likely to donate online if it means not getting out of my seat! Who wants to write a check, find an envelope, and find a stamp? I also find out through social media about organizations that need my money, and they post a direct link to the donation site. Easy as pie.
Posted by julienordskog on February 13, 2012 at 8:32 PM
Hi, Portiaz. I, too, am more likely to donate online. In addition to the convenience, it also empowers me to donate the amount I can afford to the organization I want to support, without a hard sell. For example, I’ll hear about the local public radio’s donation drive on the radio. But I never call in to donate over the phone. I go to the website.